AGMPM and the company Polytag organized on October 3 a webinar to introduce cutting-edge tools that will revolutionize the supply chain of packaged products in the European market.

Polytag is a UK-based company specializing in connected packaging solutions and focusing on digital and sustainable transformation through innovative label and tracking technology.
 
The project manager of the company Polytag Mrs. Rosa Brandley presented innovative and low-cost solutions that have been adopted by leading UK landlords and retailers such as Digital Link GS1 QR codes as well as invisible UV labels (digital watermarks using UV inks) which are certified by the European organization Recyclass. The tags are used to collect data about what reaches the recycling centers, which can be accessed by SKU producers, recycling centers and local authorities via the Polytag Dashboard. Invisible UV labels also effectively support package sorting using optical sorting technology.
 
Polytag is a certified partner of GS1 Europe, using GS1-supported QR codes for supply chain information, direct-to-consumer marketing and use to reward customers for recycling, including digital deposit return systems (DRS). With QR codes set to replace traditional barcodes in the coming years, Polytag is at the forefront of this technological change. The example used was the milk production and packaging company Ocado, which piloted 22 million labels on plastic packaging and managed to communicate with consumers and reward them for the correct disposal at recycling and collection points of the packaging after use.

The presentation and video recording of the event are available to AGMPM members and partners.