"Neuro-packaging: taking off sales through emotion"

On 3rd November AGMPM in collaboration with the company BRAND AVIATORS organized a webinar entitled: "Neuro-packaging: taking off sales through emotion". 

In the first part of the event, Dr. Panditos developed the theoretical background of the 'the wheel of motives' model, which based on neurobiology makes the packaging speak to the conscious and unconscious by incorporating biological truths. 

The packaging does not exist simply to protect the product but is now an integral part of it. The brain automatically certifies the product when the main brand message, colors, shapes, graphics and fonts are coordinated. The presentation of Dr. Pandidos concluded with the analysis of examples: Johnny walker bottle and packaging structures developed for Owens-Illinois Inc. 

In the second part of the event, the successful example of redesigning the logo, packaging and touch points of the Coffeeway's brand was analyzed by Mr. G. Benopoulos (Board of Cafetex) and Mr. A. Balatsos (marketing manager of CAFETEX).

The video of the event is available to the members and partners of AGMPM through the secretariat of our Scientific Association 

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